Nike: The Vision Behind The Victory

by Tracy Carbasho (Author)
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ISBN 9788184952025
Published Year 2011
Publisher Jaico Publishing House
Condition New
Language English
Edition 1
Binding Paperback
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Product Full Description

Nike’s immortal ‘Just Do It’ slogan is displayed in the Smithsonian Institution in Washington, DC. The company’s pioneering use of athlete endorsement as the foundation of its marketing and its dedication to incorporating advanced technology and materials in their products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings – two runners with a passion for improving the sport, willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

Specification

General

ISBN
9788184952025
Published Year
2011
Publisher
Jaico Publishing House
Condition
New
Language
English
Edition
1
Author
Tracy Carbasho
Binding
Paperback
Information on technical characteristics, the delivery set, the country of manufacture and the appearance of the goods is for reference only and is based on the latest information available at the time of publication.

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Nike: The Vision Behind The Victory

by Tracy Carbasho (Author)
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