How Toyota Changed The World

by K. Dennis Chambers (Author)
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ISBN 9788184950526
Published Year 2009
Publisher Jaico Publishing House
Condition New
Language English
Edition 1
Binding Hardbound
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Product Full Description

Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That’s what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step. Toyota has never been afraid to chart its own path. Readers will learn what makes Toyota tick through Chambers’s penetrating text, which: — Explains the importance of the company and the essential disruptions that changed business forever. (Think Prius.) — Details Toyota’s origins and history. — Presents biographies of the founders and the historical context in which they launched the company. — Explains Toyota’s strategies and innovations. In addition, Chambers offers special features that include a look at the colorful people associated with Toyota, interesting trivia, a Toyota time line, a focus on products, a look at how the company treats and trains its workers, and where the company is headed. Toyota – a company that changed, and is changing, the world.



Published Year
Jaico Publishing House
K. Dennis Chambers
Information on technical characteristics, the delivery set, the country of manufacture and the appearance of the goods is for reference only and is based on the latest information available at the time of publication.

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How Toyota Changed The World

by K. Dennis Chambers (Author)
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