Iconic Innovation
| ISBN | 9789388423700 |
| Published Year | 2019 |
| Publisher | Jaico Publishing House |
| Condition | New |
| Language | English |
| Edition | 1 |
| Binding | Paperback |
| Return Availability | Returnable upto 3days (*T&C applied) |
Iconic Innovation by Giles Lury
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Product Full Description
Giles Lury’s book, from Ideas to Iconic Brands, has inspiring stories of 101 remarkable brands that transformed the world, capturing the journey to the successful invention, and the ups and downs of market engagement.
75 business stories to help you discover the next big thing Netflix, Lamborghini, ATM, Kindle, Post-It Notes, and Avon Airbnb Velcro Fantasies Angry Birds Victoria’s Secret and a slew of others 75 innovative stories that entertain, inform, and inspire the best ideas can emerge from the most strange and unexpected places. Leading brand strategist and author Giles Lury offers 75 instances of the amazing invention and the many and different sources of inspiration that led to firms producing very successful products and brands in this Iconic Innovation book by Giles Lury.
GILES LURY leads the Value Engineers, significant marketing and advertising agency as executive chairman. His areas of expertise include brand positioning, brand architecture, and innovation. He writes for the marketing press regularly and blogs for The Marketing Society.
Key features of Iconic Innovation book by Giles Lury:-
- Each innovation is explained in two or three pages, with enough breadth and variety to compensate for the lack of depth.
- The book is defined as a management book and a storybook in seven sections: invention, origins, branding, identity, marketing, communication, and repositioning.
- Employee roles, business partnerships, and the regulatory environment are also discussed in the book.
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