The Thought Leadership Manual
| ISBN | 9788184958775 |
| Published Year | 2016 |
| Publisher | Jaico Publishing House |
| Condition | New |
| Language | English |
| Edition | 1 |
| Binding | Paperback |
| Return Availability | Returnable upto 3days (*T&C applied) |
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HOW TO GRAB YOUR CLIENTS’ ATTENTION WITH POWERFUL IDEAS The Thought Leadership Manual is an essential guide that gives you the necessary sills to dramatically grow your business by becoming a recognised expert in your field. The ability to create and employ insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet 'thought leadership' barely features in marketing courses. What’s more, there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: • Getting buy-in from colleagues and budget-holders • Delivering the all-important breakthrough ideas • Planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales Tim Prizeman is the owner of the award-winning public relations and thought leadership agency, Kelso Consulting. This book builds on his experiences over the past 17 years of devising and implementing successful thought leadership initiatives with numerous professional and technology firms.Specification
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