The Financial Times Essential Guide to Writing a Business Plan | AIBH New Arrival

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The Financial Times Essential Guide to Writing a Business Plan is a practical, outcome-focused manual designed to help entrepreneurs and managers craft compelling business plans that secure funding and stakeholder support. This third edition offers updated insights, particularly addressing the unique challenges faced by start-ups, such as identifying market niches and establishing competitive advantages.

The book provides clear guidance on structuring a business plan, emphasizing the importance of aligning the plan with the expectations of potential backers, whether they are investors, banks, or board members. It includes new chapters on pitching the plan effectively and monitoring performance against the plan using key performance indicators and milestones.

With practical examples, checklists, and a sample business plan, this guide serves as an invaluable resource for anyone looking to start or grow a business. Whether you're seeking financial backing or internal approval, this book equips you with the tools and knowledge to present a persuasive and credible business plan.

✅ Top 6 Key Features:

1. Investor-Focused Approach:
   Guides readers to craft business plans that address the specific concerns and expectations of potential backers.

2. Startup-Centric Insights:
   Offers tailored advice for start-ups, including strategies for market positioning and establishing competitive advantages.

3. Comprehensive Planning Tools:
   Includes checklists, tips, and milestones to ensure thorough and effective business planning.

4. Performance Monitoring Guidance:
   Provides methods for tracking business performance against the plan using key performance indicators.

5. Sample Business Plan:
   Features a complete example of a business plan to serve as a benchmark for readers.

6. Accessible Writing Style:
   Written in a clear and concise manner, making complex concepts easy to understand and apply.