Practical Research: Planning and Design, 12th Global Edition | AIBH New Arrival
| ISBN | 9781292339245 |
| Published Year | 2020 |
| Publisher | Pearson |
| Condition | New |
| Language | English |
| Edition | 12th Global Edition |
| Binding | Paperback |
| Return Availability | Returnable upto 3days (*T&C applied) |
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Product Full Description
Practical Research: Planning and Design is a comprehensive guide that serves as a do-it-yourself manual for planning and conducting research across various disciplines. Authored by Paul D. Leedy and Jeanne Ellis Ormrod, this 12th Global Edition is tailored for introductory Research Methods courses in any area of study.
The book employs a conversational tone, step-by-step instructions, and practical suggestions to guide readers from the selection of a research problem to the preparation of a completed report. It is suitable for a wide variety of courses in basic research methodology, making it an invaluable resource for students and professionals alike.
This edition has been updated to include the latest technology-based strategies and online tools. Key enhancements include a better balance between quantitative and qualitative methods and the addition of a new chapter on action research. The text also introduces the concept of the unit of analysis as a key term and provides an explicit distinction between assessment and measurement, enhancing the reader's understanding of research validity.
Whether you're new to research or seeking to refine your skills, this book offers the tools and insights needed to conduct effective and meaningful research.
✅ Top 6 Key Features:
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Comprehensive Coverage:
Addresses the full spectrum of research methodology, from problem selection to report preparation. -
Updated Content:
Incorporates the latest technology-based strategies and online tools for modern research practices. -
Balanced Approach:
Provides a better balance between quantitative and qualitative methods, catering to diverse research needs. -
New Chapter on Action Research:
Introduces a dedicated chapter on action research, expanding the scope of research methodologies covered. -
Clarified Concepts:
Adds clarity to key terms such as the unit of analysis, assessment, and measurement, enhancing understanding of research validity. -
User-Friendly Design:
Employs a conversational tone and step-by-step instructions, making it accessible for beginners and professionals alike.
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